How to enlarge your cross-border presence

Most global firms confront a set of challenging questions as a result of their decision to enlarge their global footprint. There are 4 key drivers to enlarge their cross-border presence:

• markets are global
• supply chains are global
• innovation and research and development (R&D) are global
• Capital markets are global

Whatever the firm’s motivation, the firm has to narrow down the choices of countries and, after some specific firm-level considerations, is left with a handful of countries from which to choose for their investment decisions. And this is the challenge that this document intends to helps address.